About a month ago I was approached by a Seattle storeowner who was told to find my booth in Fremont Sunday Market. His partner sampled my fragrances a week prior, and it was his opinion that set the conversation in motion. Two weeks later eight of my perfumes were available to purchase in Peace Love and Happiness. The store is officially my first stockist, and my collection could not be a better fit for the space and its customers.
It’s my hope to grow my wholesale business so stores outside Seattle can offer immediate purchase of my perfumes for fans far and wide.
If you do happen to visit Peace Love and Happiness, be sure to let them know I sent you. I think you’ll find yourself leaving the store with more than just a bottle of my perfume.
I often find myself deleting emails that market products or services that don’t interest me. Of the many emails I receive on a daily basis, I may open one or two at most; I will unsubscribe to some emails if I can remember to be bothered to do so.
I would like to think that many of my customers feel the same way about emails so, I am trying a different approach with how I market. In the early years of blogs I would often write personal accounts of my life in the moment, and through my writing(s) I developed very real relationships with people hundreds – sometimes thousands – of miles away.
Fragrance is a very personal choice, and I would like to maintain as much of a personal relationship with customers as I can. Rather than market new fragrances or collections, my plan is to send monthly emails that share my journey as a perfumer and what is inspiring me. This approach is not a novel idea, many companies already conduct business with their customers in a similar fashion. However, for those few customers that are willing to be pioneers, I send samples of eaux de parfum that may (or may not) make their debut in my fragrance portfolio.
If you haven’t already, I invite you to subscribe to my mailing list. Use the form provided in the footer. Rest assured I will never sell or trade your information with any other company. Read at your leisure, offer your wrists and olfactories to occasional samples, and unsubscribe if the medium no longer suits your needs. We’ll see where this takes us.
My current collection of fragrances is heavily influenced by music, so I’ve included the track from the inspiring artist with each fragrance. I also compiled a playlist on Spotify of all the tracks I’ve drawn inspiration from, feel free to turn up the volume and enjoy.
I will continue to add artists as my collection expands, be sure to follow me to stay up-to-date. (I may even follow you back!)
Our story begins, as stories so often do, at a parfumerie in Paris.
My boyfriend (now husband) and I traveled to Paris to celebrate our two-year anniversary. During one of our many explorations of les arrondissements we happened upon a parfumerie where I discovered my signature scent. My husband is often congested so he rarely can smell anything I might be wearing, but he was happy because I was happy.
What started as a €79 cologne quickly became €89 so, I would reorder on whatever site offered the best deal (read: lowest price, no tax, and free shipping). Then came the frightful (fateful?) day when my attempt to reorder was met with a notification that the fragrance could not be shipped to the States. I was confused. I was heartbroken! I was without my signature fragrance. Then, an idea:
I should just make my own fragrance. How hard can it be?
In the age of the information superhighway, I miss the tactile. Twenty years ago I would spend my free time over blank canvases with mixed media to work through visual narratives and my understanding of the world around me. I may still sketch, but those ideas are kept on my iPad in the Paper app. In fact, during a previous summer holiday in Europe I often sketched fragrance blends based on our given environment. (I’m glad I left many of those blends as sketches, because mixing licorice, birch and coffee together sounds a lot better than the physical result.)
Perfumery allows me to find permanence in a stream of constant impermanence. An intersection of technology and spirituality. What makes my work so gratifying is the moment a fragrance fills one’s senses and creates unadulterated joy. And that result is simply amazing.
So hello, World. Here I am, an independent perfume atelier, with my collection of eau de parfum and perfume oil that you can make your own.