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Filigree & Shadow

Fragrances against mediocrity

05 Jul ’21

My Customer

Posted by James Elliott in the more you know
white and blue floral ceramic cup
Photo by Motoki Tonn on Unsplash

I’m often asked who I make my fragrances for. Who is my target audience. Without hesitation I reply, “people who’ve been broken.” The people picking up the pieces again. The repairing person. The person who started as a bowl, chose the parts to keep whilst leaving some parts of themselves behind, and joined everything together in gold. Maybe what was once a bowl becomes a cup. Similar to Kintsugi (金継ぎ, “golden joinery”), the process to put ourselves together is individually different but, oh, how we shimmer in the end.

I’ve been told my perfumes reflect a coherent and deeply felt/lived aesthetic. I appreciate my fragrances create visceral reactions. That’s my intention. They are, as was told to me, full of sincerity, heart, and playfulness.

Not everyone is going to gravitate toward the same fragrance or brand aesthetic, and that is what makes perfume so magical. There is space: we find one another. And, oh, how we shine.